Urk Seafood member Visscher Seafood is introducing, through the VÅRLAKS brand, an exclusive partnership with PLUS supermarkets. Together they will bring premium, responsibly farmed salmon to Dutch consumers. This high-quality fresh salmon, originating from the pristine waters above the Arctic Circle, is from now on exclusively available at PLUS. Packaging and distribution are taken care of by Sea Fresh Retail BV, a renowned company from Urk that specializes in fresh fish products.
Sustainable and antibiotic-free
VÅRLAKS salmon is farmed by family farms above the Arctic Circle, where the unique conditions – cold, clean water and low population density – contribute to an ideal living environment for the salmon. Thanks to these conditions, the salmon are raised completely antibiotic-free. In addition, an efficient feed conversion ratio reduces the ecological footprint.
With this partnership, PLUS emphasizes its commitment to sustainability and responsible consumption. Premium VÅRLAKS salmon is not only a tasty choice, but also offers consumers a responsible option that is fully traceable, from salmon egg to fillet.
Albert Hoekman, Sea Fresh Retail BV:
“The cooperation between VÅRLAKS and PLUS is a perfect match. The premium aspect of our VÅRLAKS salmon fits seamlessly with the values of PLUS. As Sea Fresh Retail, we are proud to present this unique salmon together with PLUS to Dutch consumers.”
Nutrition and quality
VÅRLAKS salmon is known not only for its sustainable production, but also for its high nutritional value. Salmon is rich in omega-3 fatty acids and contains more than 20 grams of protein per 100 grams, an excellent choice for health-conscious consumers.
About VÅRLAKS
VÅRLAKS is a brand dedicated to producing responsible and sustainable salmon above the Arctic Circle. The family farms behind VÅRLAKS guarantee quality and traceability. With great care, the salmon is farmed in cold, clean waters, without the use of antibiotics.
About Sea Fresh Retail BV
Sea Fresh Retail BV, located in Urk, specializes in the production, packaging and distribution of fresh fish products within the Netherlands and Europe. Thanks to years of expertise and a strong focus on sustainability, Sea Fresh Retail BV is a reliable partner in the Dutch fish industry.
